Marketing Leader | Brand Builder | Philly Enthusiast
Action with purpose.
I believe in the power of thoughtful action to create lasting change—both in my work and in my community. Through engagement and leadership, I strive to make a meaningful impact while staying connected to causes that inspire positive change. My focus is always on building inclusive brands and cultivating relationships that contribute to a better future.
Community Engagement
Mural Arts Philadelphia, Advisory Council | 2023 to present
The Wardrobe, Board Member | June 2024 to present
Visit Philadelphia 2026 Committee, Member | August 2024 to present
Accolades
The Marketing Millennials Podcast, Co-Host on Episode 281 | Sept 2024
Digital Marketing Summit Philadelphia, Speaker | Sept 2024
Leadership Philadelphia, Class of 2024
Philadelphia Business Journal, 40 under 40 | May 2015
Kudos
"There aren't enough superlatives to describe Erika. She is the best kind of leader, manager and colleague. She's a strategic thinker who adds tremendous value to every meeting, project, and interaction through her knowledge of her field, extremely positive outlook, ability to meet deadlines, and willingness to step in when last-minute changes threaten to capsize an event or presentation. She's someone you can always count on. Erika is also a strong manager. At United Way, I watched her build a team of marketing and communications professionals, encouraging their growth and providing them with guidance, support and direction. She is the rare person who brings good energy and intelligence wherever she goes, and I am glad we had the chance to work together."
Janice Marini, worked together while at United Way
"Erika is a consummate professional - organized, strategic and creative. She’s a compassionate and thoughtful leader that I worked alongside in a difficult situation, yet she handled every challenge with grace, always striving for the best possible outcome and never settling for mediocrity."
Heather Cowell, directly supervised Erika while at PREIT
"Erika is simply put, fabulous to work with. Passionate about managing creative campaigns that drive conversion but equally adept at managing a team of multiple agency partners + internal stakeholders, while at the same time keeping the larger goals in mind. Hard working, honest, creative, transparent, well spoken and kind are just a few of the adjectives that come to mind when thinking about this brilliant woman! Can't wait to collaborate on a project together sometime soon!"
Brendan Walsh, agency partner while at SugarHouse Casino
"I had the pleasure of working directly under Erika for 4 years at SugarHouse Casino. Erika is an extremely talented marketing executive that has proven her ability to create and develop successful business plans and programs that drive revenue and create buzz for the brand. She is also a smart decision maker and excellent negotiator. Erika lead our department by example and built a professional yet creative environment filled with growth and opportunity. I feel extremely grateful to have had Erika as a director and role model. She is a one of a kind leader with a special ability to inspire others and accomplish great things."
Jacqueline Karle, directly supervised by Erika at SugarHouse Casino
"In any industry, there are good people, and then there are truly great people. That is the category Erika falls into. She works incredibly hard, pushes to get the most for her media spend, and demands nothing less than perfection for any event, or sponsorship she is involved with. It gives me great joy to recommend Erika, as she is one of a kind, and deserves every bit of success she realizes. She is a top notch talent at SugarHouse Casino and has made me better in my job by pushing me to continually improve, and deliver the best possible results. She is at the top for a reason!"
Kevin Gilman, agency partner while at SugarHouse Casino
“I’ve had the pleasure of working closely with Erika during our time together at the New York Stock Exchange. Right from the start, Erika quickly became an important asset to our department and demonstrated proven leadership and teamwork skills. Erika managed marketing campaigns for a variety of clients ranging from CEO’s of top Fortune 500 Companies, celebrities, to international dignitaries. She maintains a high level of professionalism regardless of the magnitude of the situation and ensures no detail is overlooked. Her ability to multi-task is impressive and as her colleague, I knew I could always depend on her for support. I highly recommend Erika in any capacity and firmly believe she will be a valuable asset to any team.”
Gia Graziano, worked together while at United Way
“Erika Joy was a pleasure to work with. She was incredibly thorough with each aspect of the projects she worked on. Her technical skills were amazing and she had a keen eye for design. Erika juggled a high volume of work, usually under a deadline pressure. She was a list maker who managed to use her time effectively and was very good at prioritization. Sometimes being pulled in so many directions can cause an enormous amount of stress but Erika kept her wonderful sense of humor through it all. There were numerous events/projects that required her to stay late or come in very early. She was always willing to do whatever was necessary to see a project through completion. Erika worked well with her clients and co-workers and was a real team player – a key asset to our department. She was efficient and thoughtful and extremely hard working and would go above and beyond what was asked of her. Her good judgment and her highly organized and productive work style helped our department deliver high quality service and work to the firm.”
Tisha Blair, worked together while at Sullivan & Worcester LLP
“Erika is an extremely talented, detail-oriented professional. She manages her time wisely, meets deadlines and provides a unique perspective on projects. To put it simply, Erika is a Joy to work with.”
Tammi Kent, worked together while at Sullivan & Worcester LLP
“Erika is dedicated, driven, & responsible. Erika follows through on everything in her care with a positive attitude, and would be a valuable asset to any organization. Erika is someone I respect and would definitely work with again.”
Craig Gwinn, worked together while at Sullivan & Worcester LLP